VarjoLeaving legacy platform behind for a better user experience
Varjo | eCommerce renewal
Varjo, a VR/XR company on a mission to redefine reality, partnered with Digitalist to renew their eCommerce operations and conquer legacy platforms for a better user experience.
- Transformation consulting
- Online brand perception
- Content management solutions
- Integrations
In nine weeks, we designed and built three webshops for Varjo. Utilizing BigCommerce as the central platform, we integrated various features and adopted a composable architecture, resulting in three separate storefronts for B2B and B2C customers. A seamless and tailored shopping experience was achieved across the board.
We made a bold decision: to adopt a 'composable e-commerce' approach. This strategic move promised faster time-to-market, seamless user experiences, cutting-edge technology, and scalability for the future.
How we've helped Varjo
From legacy to modern platforms
Varjo had two separate webstores for Varjo’s business and consumer customers, living on incompatible platforms with no integrations. They wanted to harmonize the stores onto one platform, but neither of the legacy platforms supported the varying needs of B2B and B2C business, such as taxation and promotional requirements.
The restrictions of legacy platforms limited the ability to improve and optimize the webstore customer experience, let alone scale digital sales operations.
Composable architecture
The team meticulously analyzed intricate business and technical requirements to understand the project's goals with the client. Together, they made a bold decision: to adopt a 'composable e-commerce' approach. This strategic move promised faster time-to-market, seamless user experiences, cutting-edge technology, and scalability for the future.
Together as a one team
With an agile mindset, the team pushed through unexpected challenges and tight deadlines. Digitalist's expertise and adaptability showed its strength, allowing them to handle setbacks with a laid-back but solution-oriented approach.
Our key selection criteria for the partner were senior expertise combined with flexibility and willingness to commit to our project deadline.
How the Varjo composable eCommerce was built
Decoupled architecture
The Varjo eCommerce renewal project was built using a composable architecture, ensuring flexibility, scalability, and a future-proof foundation. The approach decoupled the front-end and back-end systems, allowing for independent development and faster iterations. NextJS was employed to create dynamic and responsive headless storefronts, offering an enhanced and seamless user experience. By using this technology, the platform delivered a high level of performance, regardless of the device used by Varjo's B2B and B2C customers.
To ensure smooth operations, Strapi was integrated to manage the product data efficiently and deliver real-time updates to the storefronts. Meanwhile, BigCommerce powered the core eCommerce functions, enabling seamless transactions and ensuring the system could scale with growing business needs. This modular approach allowed the platform to evolve and adapt easily, setting Varjo's digital landscape on a path for long-term success.
Toolkit
- Next.js (React)
- Strapi
- BigCommerce
- Composable (headless) architecture
- Agile development practices
Composable architecture is like building with Lego blocks.
Think of headless architecture as the superhero of eCommerce solutions. It decouples the front-end presentation layer from the back-end logic, allowing you to create and modify your online store without limitations. Developers create solutions using independent components that can be assembled and connected as needed. This gives developers the freedom to choose the best-in-class technology to use for a specific use case.
By allowing each component to function independently, businesses can easily This approach enables agility, extensibility, and adaptability when creating solutions for the web. With composable architectures, the components could be swapped when needed or when a better alternative is available. This enhances the solution's resilience and ensures its future viability. That is exactly what we successfully implemented with the Varjo webstores.
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