Online Brand Experience
Optimizing advertising spend
Embracing changeConsistent experiences across digital touchpoints
Navigating complex digital environments
Users expect seamless interactions, but fragmented platforms and disconnected data often make it difficult to deliver.
How to create seamless digital experiences across platforms?
- Identify where users drop off in their journey and optimize touchpoints
- Use connected data to deliver personalized, relevant experiences
- Ensure your digital strategy works across all platforms, from ads to content
Your brand is what your audience experiences
Your website, campaigns, and digital services shape how customers feel about your brand. A confusing experience creates frustration.
How to improve brand perception through digital experiences?
- Track user engagement to understand what works and what doesn’t
- Improve UX by removing friction and optimizing content based on behavior
- Align messaging with what your audience actually searches for and values
Turn audience data into better advertising
Creative advertising must be rooted in deep audience understanding. Extensive data banks and clear dashboards help to pinpoint exactly what captures attention and drives activation
How to use data to make smarter marketing decisions?
- Identify target audience interests and triggers for maximum activation.
- Use visual and messaging performance benchmarks to optimize campaigns continuously.
- Understand critical moments that shape brand perception and buying intent.
Driving growth through brand experiences
Advertising works best when you know what drives engagement, awareness, and action. We specialize in research solutions that eliminate guesswork by measuring real exposure, tracking brand impact, and providing benchmarks against industry standards. Instead of relying on clicks and impressions alone, we deliver in-depth analysis on how your campaigns shape brand perception and customer behavior.
With standardized studies, we make media insights accessible, scalable, and easy to act on. Whether you are launching a new campaign, assessing long-term brand performance, or optimizing creative assets, our solutions help you make informed decisions with confidence.
Online brand experiences fuel business growth
Over 400 campaigns studies yearly
We conduct over 400 campaign studies annually, helping optimize brand experience and maximize the impact of marketing communications especially in digital campaigns.
Engagement rate
Improved online brand experiences lead to engagement rates that are five times higher than average. This increased engagement results in more interactions, better customer relationships, and ultimately, higher conversion rates.
Customer satisfaction
Our strategies significantly improve customer satisfaction, achieving an 89% satisfaction rate by creating seamless, enjoyable online interactions that meet customer needs and expectations.
How we improve your brand's online presence?
When checking how well an advertising campaign is doing, it's essential to take a human-centered and systematic approach. We look at the overall perception - quantitative research on how much attention the ad gets, how it activates viewers, what it does for the brand image, and how well the message gets across.
We also dive into qualitative aspects, like how people feel about the ad or campaign. While clicks give us some good insights, they're just one part of the whole picture.
Boost with these related services:
Brand Lift study
How do we interact with different online ads across various platforms? The interaction shapes our experience with a digital marketing campaign. It's about seeing, engaging with, and reacting to the campaign's messages, visuals, and calls to action. The better this experience, the more influential the campaign is at boosting brand awareness, pulling in leads, or getting conversions.
- Compares exposed vs. non-exposed audiences to measure brand awareness and perception shifts.
- Tracks advertising impact on top-of-mind awareness, recall, and brand preference.
Impact analysis of branding efforts
Ensure that customers are engaged and find value from ads. Our Brand Tracking Studies are here to help you get the real scoop on how your advertising efforts are playing out—how they change consumer behavior and how folks perceive and experience your brand.
- Continuous measurement of brand perception over time.
- Provides insights into long-term advertising effectiveness and consumer sentiment trends.
- Helps advertisers track cumulative brand impact over multiple campaigns.
Advertising impact insights
Our Ad Experience Studies give advertisers an overview of how their campaigns shape brand image and spark consumer action. With these insights, you can refine your marketing messages and creative strategies. This will make your interactions with current and potential customers more memorable, stand out from the crowd, and draw people in, making your campaigns much more effective.
- Measures ad recall, perception, and engagement among actual campaign viewers.
- Works across mobile, desktop, and apps for full visibility.
- Benchmarks results against industry data for comparison.
Some of our clients
Viking Line
Finnair
Varjo
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