Research & Insights
Do you really know your customer?
Embracing changeNavigating the most common challenges
Uncertainty in decision-making
Making confident decisions has become increasingly difficult. Businesses struggle to identify opportunities and mitigate risks without precise, actionable insights.
How can you improve your decision-making confidence?
- Conduct qualitative and quantitative research to reveal deep market insights.
- Apply scenario planning to understand potential market changes.
- Leverage analytics to make informed, data-driven decisions.
Understanding customer behavior and motivations
Companies often find themselves disconnected from their customers' true needs, behaviors, and motivations, resulting in ineffective products and strategies.
How can you better align with customer needs and behaviors?
- Use ethnographic and observational studies to gain authentic insights into customer lives.
- Map detailed customer journeys to highlight interaction points and pain areas.
- Implement continuous customer feedback systems for real-time insights.
Embedding customer-centric strategies
Businesses frequently face difficulty integrating customer insights into their strategic operations, limiting their ability to deliver exceptional customer experiences consistently.
How can your organization become truly customer-centric?
- Develop a customer insights platform to centralize and manage customer data.
- Create actionable personas and empathy maps to guide decision-making.
- Facilitate cross-functional workshops to embed customer-centric thinking into daily operations.
Actionable expert insights enriched with AI
Our research expertise and insights tap into various data sources and methods, including AI technologies, to deeply understand customer behaviors and market trends. We offer actionable insights and strategic recommendations that boost your decision-making and development processes.
Our AI tools and expert analysis ensure that our insights are comprehensive and context-rich. This will help you achieve meaningful customer engagement, strengthen relationships, and give yourself a competitive edge in the digital world.
Partnering with Digitalist was a game-changer for our website renewal and customer research. Their expertise streamlined our research processes, delivering valuable insights and establishing a customer community. Their ongoing support and coaching significantly enhanced our digital services, empowering our team and setting a solid foundation for continuous improvement.
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Our approach to customer-centric, actionable insights
Professionals often find it difficult to translate research into clear decisions or actionable strategies. Our approach provides practical tools and structured methods, helping you easily apply insights into your daily work and projects. You'll get clear guidance to tackle real challenges effectively.
Join us on a journey of discovery as we use a mix of qualitative and quantitative research methods to uncover deep insights. From ethnography to surveys, contextual studies to trend analysis, we use diverse approaches better to understand the world and the people around us.
Boost with these related services:
Advanced customer journey mapping
When customer paths are unclear, it’s challenging to improve interactions effectively. Our advanced mapping identifies pain points clearly, giving you actionable insights to enhance experiences at every touchpoint. What we do:
Customized insights frameworks
Generic segmentation rarely captures your unique business needs or customer motives. We design customized insight frameworks to help you deeply understand your audience, ensuring strategies resonate. What we do:
Customer & user understanding
- Ethnographic research
- Contextual studies
- Focus groups & Co-design workshops
- Segmentation/profiling/persona creation
- Surveys & Quantitative studies
- Media & Brand Insights
User testing, validations & feasibility
- Concept validations
- UX/Usability testing and evaluations
- Accessibility audits and testing with special groups
Research processes & operations
- Insight programs
- Collaboration & community platform facilitation
- Privacy management & GDPR consulting
- Coaching & training
Some typical KPI's for research & insight
Faster decision-making
By providing actionable insights, our research services reduce decision-making time by 70%. This speed enables companies to implement strategic changes more rapidly, responding to market opportunities and challenges with agility and confidence.
Customer understanding boost
Companies leveraging our research and insights experience an 82% enhancement in understanding customer behaviors and preferences. This depth of knowledge allows for more precise targeting and personalized customer interactions, leading to improved engagement and loyalty.
AI to keep up with the game
Utilizing advanced AI technologies, we offer precise market predictions and deep customer insights, helping you stay ahead of industry trends and customer expectations.
Some of our clients
Posti
City of Tampere
Helsinki City I Hel.fi
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