SakoDigital Showroom for the age of remote engagement
Sako | Bringing the Brand Experience Online
Sako, a renowned Finnish rifle and cartridge manufacturer, celebrated for its precision engineering and craftsmanship, sought innovative ways to engage with customers, partners, and resellers during its centennial year.
- Asiakaskokemuksen konsultointi
- Digitaalinen transformaatio
- Verkkobrändin hallinta
The onset of the COVID-19 pandemic led to the cancellation of traditional trade fairs, exhibitions, and international sales visits, disrupting Sako's conventional avenues for stakeholder engagement. The company needed a solution to connect with its audience remotely without compromising the richness of its brand experience.
How we've helped Sako
A museum transformed into an interactive digital showroom
In collaboration with event company Tapaus, Digitalist co-created the Sako Showroom—a virtual replica of the Sako factory museum transformed into an interactive digital showroom. This platform features:
- Digital Product Displays: Showcasing Sako's extensive product range with detailed information and visuals.
- Virtual Live Events: Broadcasts from a green-screen studio, enabling real-time interaction and presentations.
- Brand Content Hub: A repository of videos, images, and 3D models that narrate Sako's rich history and brand story.
This virtual environment offers visitors an immersive experience to explore Sako's heritage, values, and product offerings.
Impact
The Sako Showroom successfully bridged the gap created by the pandemic, allowing Sako to maintain and enhance its engagement with global audiences. The virtual platform not only preserved the essence of in-person interactions but also expanded Sako's reach, setting a precedent for digital innovation in the firearms industry.
What the showroom offers
An Immersive Brand Experience
The showroom allows visitors to explore Sako's heritage, values, and craftsmanship through a visually rich and interactive virtual environment. High-quality visuals, storytelling elements, and multimedia features make the experience both engaging and educational.
Digital Product Exploration
The platform showcases Sako's full range of rifles and cartridges, enabling visitors to explore detailed specifications, features, and use cases in an intuitive format.
Global Accessibility
Designed to overcome the limitations of physical trade shows and events, the showroom provides a virtual venue that is accessible 24/7, ensuring global audiences can connect with the Sako brand anytime, anywhere.
Related services
Research & Insight
Customer Experience Consulting
